In You Laugh You Lose Challenge, a simple screen divided in two, blue on one side and purple on the other. The Words “TAP TO PLAY” in giant capitals grace the top of the screen, with a single 6 second video just below it. Once you’ve watched the video, it asks “Did you laugh?” with a button for each side of the screen and a corresponding emoji to match.
That’s honestly it. There isn’t really anything else to the game; you watch a video for 6 seconds and decide if you found it funny.
After rating it, you get a representation of what other people who watched the same video voted; overwhelmingly, other people don’t really find anything funny.
What makes You Laugh You Lose Challenge interesting is that it fulfills a need that most people don’t really realize they have. Watching videos with some sort of You Laugh You Lose Challenge is a frequently done thing among teenagers in middle school; you’re bored in a lesson, you’ve got a computer so you dare each other to not laugh at a variety of stupid and nonsensical videos.
This game takes that simple idea, but adds a rating system and puts it in one convenient app. No longer do you need to scour YouTube for the right playlist, or even go through other playlists once your original one has run out. Now, you just open the app and watch inanity to your heart’s content.
Now, you just open the app and watch inanity to your heart’s content.
It is clear that You Laugh You Lose Challenge has a very dedicated market in teenagers, as the video selection is throughout designed for their enjoyment. Most of the videos shown are only funny to 13 year old boys. That doesn’t make them bad, however.
It is very easy to judge a game because it appeals to a certain demographic that you don’t belong to; just because you don’t find things aimed at a different gender funny or enjoyable, doesn’t mean their target audience doesn’t. So too with You Laugh You Lose Challenge.
You have to admire the makers of the game – though really, one struggles even to call it a game, as it’s mainly ust a playlist with a rating system – for understanding the need for this app. People are doing this on YouTube, so why not make a convenient, easy to use app for it?
People are doing this on YouTube, so why not make a convenient, easy to use app for it.
Would the majority of people looking for apps play this game and enjoy it? Probably not. However, those people are most likely not the target demographic. For the people this app is aimed at, it can only be a startling success because it manages to do what all good apps should aspire to; take something people already do, but make it easier.
No longer will anyone go through YouTube looking for Laugh challenge playlists while bored in school; all that they need is You Laugh You Lose Challenge.