We are not tracking the location of your iPhone, says Apple

Apr 27, 2011
Finance

After a week of criticism from privacy advocates and the public at large, Apple (AAPL) today released a Q&A on Location Data that details how the company manages location data on iOS devices. The first two points can be read here: 1. Why is Apple tracking the location of my iPhone? Apple is not tracking […]

After a week of criticism from privacy advocates and the public at large, Apple (AAPL) today released a Q&A on Location Data that details how the company manages location data on iOS devices.

The first two points can be read here:

1. Why is Apple tracking the location of my iPhone?

Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

2. Then why is everyone so concerned about this?

Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.

Time will tell if this necessary step in public relations eases the pressure on Apple (and Google) and clears up potential misconceptions held by the public and elected officials.

Stay tuned for more news and analysis on this issue in the days and weeks ahead.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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