Use iRunway for tween shopping advice

Oct 5, 2009
Shopping

If you are looking for a quick way to find a Kim Kardashian costume for Halloween, you found it. Wet Seal’s free iRunway app allows you to search for outfits by trend or tag. You can also find clothes befitting of Beyonce, a punk rocker or various recommendations from Teen Vogue, and buy straight from […]

If you are looking for a quick way to find a Kim Kardashian costume for Halloween, you found it. Wet Seal’s free iRunway app allows you to search for outfits by trend or tag. You can also find clothes befitting of Beyonce, a punk rocker or various recommendations from Teen Vogue, and buy straight from Wet Seal’s Web site.

A really cool function of iRunway let’s you enter an item’s style number from the price tag and the app suggests outfits to match your selected item.

The free app, intended for Wet Seal’s core audience of tween girls, can be used by other women looking for outfit inspiration and information on the latest trends. Still, the work-style outfits suggested are not work friendly, unless you work in a night club. Wet Seal should consider taking more control over this feature unless they want some angry moms knocking sending emails.  

I will suggest the app to my tween niece. She can easily e-mail me outfits she wants with the touch of a button. A bookmark button would be a nice addition to remember selected items though, so I could come back later and view what I was considering purchasing.

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