Top Mens’ Magazine Apps

Jan 18, 2010

I’ve been involved in the Apple industry for over two decades, overseeing MacUser UK and Macworld US. Today my interest is in looking at how content moves to the new mass media – mobile via smart phones, smart tablets, smart e-readers and many other mobile devices plus understanding the evolving user interface and user experience that is necessary for magazine brands to be successful. There’s a lot of experimentation going on both from the content companies and also from “platform” companies looking to develop digital newsstands.

Here’s a selection of magazine applications that are more male oriented and show a range of approaches from different developers and publishers.

GQ Magazine

This paid app ($2.99) from Conde Nast has a clean interface, makes good use of photos and video, has extra material and links to ads and adjustable fonts. I’d like to see a subscription option rather than each issue being a single app.


Zinio’s Magazine & Book Reader

Free App offers access to a range of digital magazines, some of which are more optimized than others for the mobile experience. App has good zoom and a feature allowing you to go between layout and reading mode. Mobile library, so far, not as extensive as available on desktop so not all subscriptions are available.


MacUser Magazine

Developed for Dennis Publishing UK by Pixel Mags this paid app ($0.99) is designed to replicate the magazine but with added functionality and features nice scroll navigation.


Esquire | January 2010 | The Meaning of Life Issue

Developed for Hearst by Scroll Motion (paid $2.99) overall good navigation and display of the magazine content without the ads.



Developed for Bauer Media by Zumobi this male entertainment app has lots of picture and videos of glamorous models.


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