Tiffany comes to the iPhone with engagement ring finder app

Jun 21, 2010
Shine

My heart skips a beat whenever I catch a glimpse of a box in Tiffany Blue. It conjures up images of Audrey Hepburn in “Breakfast at Tiffany’s,” Patrick Dempsey proposing to Reese Witherspoon in “Sweet Home Alabama,” and all my squealing girlfriends whenever they receive something in that little blue box. Now, all the single ladies […]

My heart skips a beat whenever I catch a glimpse of a box in Tiffany Blue. It conjures up images of Audrey Hepburn in “Breakfast at Tiffany’s,” Patrick Dempsey proposing to Reese Witherspoon in “Sweet Home Alabama,” and all my squealing girlfriends whenever they receive something in that little blue box.

Now, all the single ladies with iPhones can download the iconic New York City jeweler’s free and freshly-launched app, the Tiffany & Co. Engagement Ring Finder, and fantasize about their dream engagement ring. The classic cuts — princess, pear, emerald — are all here! Peruse all the shapes, settings, metals and designs, and save your favorite creations to oh-so-subtlety share on Facebook, Twitter and via email.

The app includes a handy tool to size your virtual Tiffany engagement ring. Simply place an existing ring on the screen and compare it to the different sizes.

If you don’t already know why you should prefer a Tiffany diamond ring, then you should check out “The Tiffany Difference” section of the app, or sign up for an expert consultation.

The app is very simple, in keeping with Tiffany tradition and branding, but I’d like to see more interaction; perhaps a section on imaginative proposals, including videos, would kick this app up a notch.

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