“Today Show” keeps app users in the know

Aug 23, 2009
Tech

If you are trying to get your morning off to a good start, grab a cup of coffee and pop open Today Show iPhone app. With content as strong as its aesthetic design, this app should be at the top of the list for iPhone owners who can’t live without their morning talk shows. Like other […]

If you are trying to get your morning off to a good start, grab a cup of coffee and pop open Today Show iPhone app. With content as strong as its aesthetic design, this app should be at the top of the list for iPhone owners who can’t live without their morning talk shows.

Like other news or entertainment-related apps, ‘”Today Show” is organized by subject categories, including “Food and Wine,” “Relationships,” “Health,” and “Tech & Money.”  One big and instantly noticeable difference, however, is how those categories are presented.

Instead of the dull vertical lists found in other apps, “Today Show” categories are presented in visually appealing boxes that include a photo and top-story headlines. The boxes are stagnated horizontally across the screen, so you simply scroll from left to right to find the category you want. The design alone makes it a pleasure to use the app.

The content, while heavy on soft news and entertainment-related stories, is compelling. It includes a nice balance of tight, Web-appropriate written stories as well as dozens of video clips.  The video clips are well produced and edited, running in length from two minutes to six minutes.

If your eyes are busy with other things, you also can listen to just the audio of “The Today Show.”

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Megan O'Neil

Megan O'Neil is a journalist and freelance writer in Los Angeles. When she isn't lounging at the beach or socializing in the Hollywood Hills, she writes for the Park Labrea New/Beverly Press newspaper and the Los Angeles Times Community News Group.

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