The first word about SoundHound’s new update

Mar 2, 2011
Music

SoundHound this morning introduced a new update to its iconic iPhone app this morning to help users better discover music they’ll love. Here is what SoundHound Vice President Katie McMahon told Appolicious about the new update. What new features should consumers expect from this latest version of SoundHound? The updated version of SoundHound ∞ releases […]

SoundHound this morning introduced a new update to its iconic iPhone app this morning to help users better discover music they’ll love. Here is what SoundHound Vice President Katie McMahon told Appolicious about the new update.

What new features should consumers expect from this latest version of SoundHound?

The updated version of SoundHound ∞ releases a new “premium” feature to paid users, called Recommended Songs, which is set to be the fastest way to find songs you might like. SoundHound generates Recommended Songs through our own proprietary engine that weights SoundHound’s Similar Artist, Underplayed and Hottest data, making song exploration and discovery easier than ever before.  This update will also release enhancements to the social sharing experience and this is available to both paid and free users. Specifically, SoundHound users will be able to instantly see and edit their entire Twitter or Facebook share, as well as post the same share comment to e-mail or text message without retyping. Multi-sharing enables single-tap posting to both Twitter and Facebook, as well as optional auto-share and comment personalization. Since December of last year, SoundHound has seen a whopping 219% increase in share traffic.

You are releasing updates for iOS and Android devices. Are there different ways you approach each …

The version to go live on March 2 will be for iOS (Android will come in the near future).  Yes, there are different ways that we approach each platform in order to most effectively delight the end user in their given ecosystem.

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How will the new version incorporate SoundHound’s free unlimited music IDs service and enhance music…

“Music and discovery go together,” said Keyvan Mohajer, CEO of SoundHound Inc. “Millions of searches a day tell us that our users want to know and discover more about the music that they hear and enjoy. We are now further leveraging our data and technology to give users the ultimate tool for discovering new music.”

Detail new and exciting social features.

On the heels of a social feature update just before Christmas that allowed for auto- and multi-sharing (where users can share to Facebook and Twitter with one click), version 3.6.1 that goes live on March 2 will further enhance these features by enabling users to instantly see and edit their share text as well as post the same share comment into an email or SMS without having to retype.  The email share has been beautifully redesigned, and the Song details that are being shared can be opened within SoundHound or on the web, where the recipient can listen to the song preview, buy the track, and explore more for themselves. SoundHound is swiftly responding to what the savviest social media users have asked for – speedy yet customizable social shares.

What else does SoundHound have in the works in 2011?

We will continue to move in the direction of creating and delivering the best-in-class for instant mobile search and discovery.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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