“The Art of War” not a killer app

Aug 29, 2009
Finance

If you enjoy picturing your competition as the enemy, then “https://itunes.apple.com/us/app/apple-store/id295647534?mt=8″ app_id=”1025” target=”_blank”>The Art of War” is the book for you. An ancient Chinese treatise on warfare, there is nothing new to be found in the iPhone application developed by book publisher DMBC. Some will read the “Art of War” and find great information and […]

If you enjoy picturing your competition as the enemy, then “https://itunes.apple.com/us/app/apple-store/id295647534?mt=8″ app_id=”1025” target=”_blank”>The Art of War” is the book for you. An ancient Chinese treatise on warfare, there is nothing new to be found in the iPhone application developed by book publisher DMBC.

Some will read the “Art of War” and find great information and inspiration for their business; others will not. Such is the fate of even modern business bestsellers. Given that this version of “The Art of War” is free (I recall paying in excess $20 for my original copy), it will only cost you the time it takes to read the text. 

I originally read the book more than a dozen years ago. My recommendation is to read the summary first. It consists of a series of succinct chapter abstracts with explanations of how they pertain to business. It is easier to ferret out the meaning of the text this way.

Chapters about “The Army on the March,” “Attack by Fire” and “The Use of Spies” may appeal to you. On the other hand, the presentation of “The Art of War” is fairly straightforward. The app’s real usefulness is that you do not have to carry the book around with you or turn to another device (think PC, Mac or Kindle) to read the text.

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Kevin R. Callahan

Kevin Callahan, the COO’s bulldog, helps operating executives find and fix problems in their businesses. As a result, he is very busy himself, and always on the lookout for apps to help him do so! 

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