Steve Jobs covers a lot of ground in defense of Apple’s location practices

Apr 27, 2011
Finance

While Steve Jobs would not make himself available for the announcement of the Verizon iPhone earlier this year, Apple’s (AAPL) co-founder and chief executive is all over the place defending the company’s practices of storing location data on iOS devices. “We haven’t been tracking anybody,” Mr. Jobs told New York Times reporter Miguel Helft earlier […]

While Steve Jobs would not make himself available for the announcement of the Verizon iPhone earlier this year, Apple’s (AAPL) co-founder and chief executive is all over the place defending the company’s practices of storing location data on iOS devices.

“We haven’t been tracking anybody,” Mr. Jobs told New York Times reporter Miguel Helft earlier today. “Never have. Never will.”

Jobs added to Helft:

“The first thing we always do when a problem is brought to us is we try to isolate it and find out if it is real,” he said. “It took us about a week to do an investigation and write a response, which is fairly quick for something this technically complicated.”

Jobs took the longer view with All Things Digital Mobilized columnist Ina Fried.

“As new technology comes into the society there is a period of adjustment and education. We haven’t, as an industry, done a very good job educating people, I think, as to some of the more subtle things going on here. As such, (people) jumped to a lot of wrong conclusions in the last week. I think the right time to educate people is when there is no problem. I think we will probably ask ourselves how we can do some of that, as an industry.”

Other notable news coming out of Apple’s public relations campaign today, which began with a published Q&A on Location Data and later involved interviews with Jobs and fellow Apple senior executives Phil Schiller and Scott Forstall:

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  • An upcoming software update should remedy the current location issues.
  • Jobs and co. had no comment about how Google is dealing with similar concerns on Android devices.
  • Jobs looks forward to testifying in front of Congress next month.
  • Perhaps he can grease Al Franken and others with a white iPhone, which officially comes out tomorrow.

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    Brad Spirrison

    Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

    Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

    A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

    Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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