Smaller, cheaper iPad coming, says New York Times

Jul 16, 2012
Tech

In the strongest indication yet that Apple will be introducing a smaller and cheaper iPad by year-end, the New York Times is citing multiple sources who are saying that a 7.85-inch tablet is imminent. The new tablet would be part of Apple’s textbook strategy, the New York Times report suggests, where the company is trying […]

In the strongest indication yet that Apple will be introducing a smaller and cheaper iPad by year-end, the New York Times is citing multiple sources who are saying that a 7.85-inch tablet is imminent.

The new tablet would be part of Apple’s textbook strategy, the New York Times report suggests, where the company is trying to flood the market with multiple options at a variety of price points.

“The idea is to help Apple solidify its dominance in the tablet market even as the richest companies in the tech business are trying to figure out how to outflank Apple,” wrote reporters Nick Bilton and Nick Wingfield.

Google released arguably its most formidable tablet device last week in the Nexus 7. Microsoft is also planning to debut its Surface device later this year, while Amazon is known to be working on a smaller Kindle Fire tablet.

Stay tuned.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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