Read it Later’s rebrand to Pocket is a success

Apr 23, 2012
Tech

The popular bookmarking service Read it Later rolled out a redesign and new name—Pocket—last week and the changes should make both seasoned users of the service and newcomers quite happy. Available for universal iOS devices (as well as Android, Kindle and a host of others), one of the biggest upgrades to Pocket is that its […]

The popular bookmarking service Read it Later rolled out a redesign and new name—Pocket—last week and the changes should make both seasoned users of the service and newcomers quite happy.

Available for universal iOS devices (as well as Android, Kindle and a host of others), one of the biggest upgrades to Pocket is that its price is now free, which makes it a true steal. The app thoughtfully provides instructions for all of its methods of saving items: from mobile Safari, from your computer, via email and from other apps, each of which can be emailed to you with a tap. Pocket also recognizes compatible apps that are already installed on your device so you can set up that sharing immediately.

Pocket doesn’t lose any of the functionality previously available in Read it Later, and I’d guess that users would still rely on Pocket for that very service. However, what Pocket’s rebrand does promote is the saving and archiving of all sorts of media including videos and images in addition to standard articles. This allows you to truly have a Pocket full of information.

Accessing content through the app is a pleasure and its other features, such as changing text size, sharing through myriad services, and archiving finished content is intuitive. Pocket also offers bulk editing for trashing items or adding keyword tags that will help you access the article more easily should you need it later.

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Although I haven’t yet convinced myself to spend the energy switching over to Pocket fully from my current bookmarker, I’m likely on my way to making the transition.

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