Playboy makes all its content available for iPad, avoiding the App Store censors

Jan 20, 2011
Finance

Finally, centerfolds without staples on a handheld. Yep, Playboy—centerfolds and the famous articles alike—is going on the iPad. The word came from on high, from Hef himself. Playboy founder Hugh Hefner tweeted the news, keeping up with today’s tech despite his advanced years. The 85-year-old said: “Big news! Playboy–both old & new–will be available on […]

Finally, centerfolds without staples on a handheld.

Yep, Playboy—centerfolds and the famous articles alike—is going on the iPad.

The word came from on high, from Hef himself.

Playboy founder Hugh Hefner tweeted the news, keeping up with today’s tech despite his advanced years. The 85-year-old said: “Big news! Playboy–both old & new–will be available on iPad beginning in March.”

At first, it seemed Playboy was really flaunting it—contradicting Apple (AAPL) founder Steve Job’s dictates against adult entertainment appearing in the App Store. Zach Epstein said in BGR: “In the immortal words of one Steven Paul Jobs: “Folks who want porn can buy [an] Android phone.”

But engadget reported in an update: “Turns out Hugh forgot to mention a pretty important detail: Playboy‘s iPad version won’t actually be encased within an app. It will be a web-based subscription service, which will serve up the uncensored content through a tailor-made website, thereby entirely bypassing the App Store censors.”

Mark Hachman said in PCMagazine that Bondi Digital, the same group that put a collection of Playboy content online in 2009 for free, formatted the Playboy material.

David Anthony, a Bondi Digital co-founder, clarified Hef’s tweet: “Any time you’re dealing with tablets there are different ways to engineer the content, including a straight [app] implementation. While we’re doing many of the characterizations of an iPad app, it’s inside a web app.”

Still Playboy plans to play nice with Apple. A Playboy spokeswoman told Fox News: the publisher also have plans to release “a non-nude version of a Playboy-branded iPad app in the coming months that adheres to all of Apple’s policies and guidelines.” That’s for fans of the articles.

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Howard Wolinsky

Howard Wolinsky is a Chicago freelance writer specializing in health and tech topics. He covered those beats for the Chicago Sun-Times.

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