Nissan Cube Accessorizer Falls Short

Aug 30, 2009
OMG

Let’s get right to the point: if you’re really interested in buying a Nissan Cube automobile, you might get some benefit from this free app. Otherwise, don’t bother with the poorly designed Nissan Cube Accessorizer, a flimsy digital brochure. After launching this app, you are presented with a four-option menu to view the Cube: exterior […]

Let’s get right to the point: if you’re really interested in buying a Nissan Cube automobile, you might get some benefit from this free app. Otherwise, don’t bother with the poorly designed Nissan Cube Accessorizer, a flimsy digital brochure.

After launching this app, you are presented with a four-option menu to view the Cube: exterior accessories, interior accessories, body color, and finally, a link to visit the Cube Web site.

Click on options and the app takes you to the relevant sub-menu page. But the app designers didn’t include a back button, so if you want to visit a different submenu, you’re forced to quit the app entirely and relaunch. That’s a major miscue in my book.

The exterior and interior accessory screen menus are the meat of this app, as they allow you to customize the vehicle with optional accessories and then view the vehicle from a front and rear angle. But the customizations don’t make a significant impact on the final look of the custom rendered Nissan Cube. I’d get more value from flipping through a conventional glossy brochure than seeing it on my iPhone.

Also, the Nissan Cube Accessorizer lacks information on the cost each customization adds to the car. On the plus side, the button to visit the Cube’s Web site did take me to a mobile optimized site, not a standard web page, for more details.

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Mark Smithivas

Mark Smithivas is an independent wireless and mobile analyst, gadget enthusiast and proud parent of two rugrats. He'd rather text you than call, and is still on the lookout for the perfect drive-thru app.

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