Nike iPhone app goes head first into Soccer before 2010 World Cup

Dec 7, 2009
Misc

How will mobile technology impact the FIFA World Cup 2010? iPhone apps like Nike Football+ presents: Master Control could give us an early heads up. While there are a number of iPhone apps that can help us get ready for the 2010 World Cup, the Nike app is significant because it is, well, developed by […]

How will mobile technology impact the FIFA World Cup 2010? iPhone apps like Nike Football+ presents: Master Control could give us an early heads up.

While there are a number of iPhone apps that can help us get ready for the 2010 World Cup, the Nike app is significant because it is, well, developed by Nike. While the free app – which provides instructional videos and a four-week training program – by itself will not change the world, the larger story is the role major brands like Nike will have in the development of future sports apps.

Today’s 100,000 iPhone apps are going to morph into one million before we know it. In that competitive environment, the production value and marketing reach associated with apps like Nike Football+ will have the distinct advantage. Marry that with the fact that FIFA World Cup 2010 will be the first major international sporting event since the iPhone boom and the possibilities are limitless.

With Nike Football+, its not about the shoes. It’s about the iPhone app.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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