NET-A-PORTER’s updates make for smooth shopping

Mar 27, 2012
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It’s rare that I prefer to do any shopping on iPhone’s small screen rather than my MacBook, but e-tailer Net-A-Porter’s recent updates to its NET-A-PORTER app for iPhone and iPod Touch is giving me a change of heart. Prior to its update, NET-A-PORTER featured your typical shopping portal and the latest items to hit the […]

It’s rare that I prefer to do any shopping on iPhone’s small screen rather than my MacBook, but e-tailer Net-A-Porter’s recent updates to its NET-A-PORTER app for iPhone and iPod Touch is giving me a change of heart.

Prior to its update, NET-A-PORTER featured your typical shopping portal and the latest items to hit the website in the “What’s New?” section. These sections remain, but the app has beefed up its lifestyle content, adding “The Trend Edit,” which pulls 25 of the latest style trends from the website. The feature is presented as a patchwork of thumbnails for you to tap around for inspiration. You can also view the content in list from.

NET-A-PORTER is also rife with content from the site’s TV section comprised of style videos. Shopping the content presented in each clip is just a tap away. Some of the text in this section displayed as raw HTML, but that was only a small annoyance and one that’s sure to be worked out. Additionally, the app now integrates a “live” feature in the news tab, which shows current site activity so you know how on-trend the rest of the world is when it comes to their shopping bags and wish lists. This, coupled with existing news pulled from the site’s magazine and Fashion Fix blog, makes for an immersive fashion experience.

I found browsing NET-A-PORTER’s content to be incredibly enjoyable in the app, mostly because of the stunning high-res images. As you scroll through product galleries, additional content will pull in automatically for seamless shopping. You can search by designer or browse items by product category.

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I only wish there was an iPad version of this app, so I could avoid the website completely.

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Kathryn Swartz

Kathryn Swartz is a freelance writer/editor who doesn't know how people lived pre iPhone. She attended the Missouri School of Journalism.

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