iPhone app Golf My Way needs a Mulligan

Dec 15, 2009
Misc

It’s hard for something to be both overpriced and underpriced. For those of you who think it’s impossible, I present to you Golf My Way, the iPhone app version of the classic Jack Nicklaus instructional video series. The video, originally released on VHS in 1983, was made available as a DVD last year with a […]

It’s hard for something to be both overpriced and underpriced. For those of you who think it’s impossible, I present to you Golf My Way, the iPhone app version of the classic Jack Nicklaus instructional video series.

The video, originally released on VHS in 1983, was made available as a DVD last year with a hefty price tag of $59.95. While the iPhone app version is considerably cheaper – only $9.99 – that’s still big time money when it comes to apps.

Golf My Way is divided into 26 video segments that are primarily between three and four minutes long. That makes this the most extensive golf instructional iPhone app available, and is a pretty good argument for its price.

I’ve warned readers before about download times, but I’ve never experienced anything like this iPhone app. Because all the clips are downloaded to your iPhone – they’re not streamed – this will be a five- to- 10-minute download for most. To give you an idea of its size, a similar instructional video iPhone app called Golf Like A PGA Tour Pro is 232 MB, while Golf My Way is 375 MB.

While the iPhone app has the content to back up its price, that’s all it’s got. It amounts to a mobile version of the video series, as there are no additional features and nothing that makes it special to the device.

I know I’m only here to have an opinion, but I’m stuck in the middle on this iPhone app. There’s no doubt about the quality of Golf My Way, and you can’t understate the video or Nicklaus’ influence.

But nothing about it is enhanced by being on the iPhone, so it almost seems like a waste. The iPhone app was released a roughly a month ago and has received little fanfare as of yet, which is quite disappointing. A price drop may fix that problem, but a lack of device-specific features will still be there.

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