Hotdogs, app-le pie and Chevrolet: Are you ready for the Chevy Super Bowl App?

Jan 22, 2012
Games

Many people will be watching the Super Bowl Feb. 5 for the game on the field. Others for the cutting-edge advertising. Others yet will be watching for the new Chevy Game Time app in hopes of winning a Chevy. In a first in the Super Bowl, Chevrolet has developed its Chevy Game Time App to […]

Many people will be watching the Super Bowl Feb. 5 for the game on the field. Others for the cutting-edge advertising.

Others yet will be watching for the new Chevy Game Time app in hopes of winning a Chevy.

In a first in the Super Bowl, Chevrolet has developed its Chevy Game Time App to give away the cars and thousands of other prizes from Papa John’s Pizza, Bridgestone, the National Football League and Motorola Holdings.

General Motors had to obtain approval for the apps from the NFL because this is the first time this has been done.

The app will be promoted in a commercial during Sunday’s NFL playoff games in which Tim Allen, the announcer for Chevy spots, says, “Play along with the Super Bowl as we put in the game in your hands,” reported Stuart Elliott at New York Times.

The app is available today at chevy.com/gametime, the iTunes App Store, and in the Android Market too.

Jonathon Ramsey at autoblog said that once the game is downloaded, it presents trivia questions and polls about what’s happening during the broadcast. Get the right answer or the most common answer, and you’re put in a drawing for one of those numerous gifts, he said.

In addition, there are instant-win opportunities before the game next month. With the car competition, the app provides a “license plate.” If the plate matches a plate on one of the Chevys shown during the game, the app player wins.

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The goal of the app is to help viewers “find our commercials earlier” and garner them attention both during and after the game, Joel Ewanick, global chief marketing officer at G.M. in Detroit, told the Times

“The more we can bring attention to the commercials — everyone’s, not just ours — the better,” he said.

Will Burns writes in Forbes that he is skeptical about the app. “It’s a great idea with no ‘idea guts.’ …. But trivia? Polls? Come on, Chevy. You run deeper than that.”

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