Give Colgate-Palmolive’s Recharger the brush-off

Aug 30, 2009

What if I told you there was an iPhone app that could whiten your teeth in photos with just a swipe of your finger? Would you download it? I know I would. The Colgate-Palmolive Co.’s app for iPhone and iPod Touch, Colgate Max White Photo Recharger, claims to do just that. Too bad it doesn’t […]

What if I told you there was an iPhone app that could whiten your teeth in photos with just a swipe of your finger? Would you download it? I know I would. The Colgate-Palmolive Co.’s app for iPhone and iPod Touch, Colgate Max White Photo Recharger, claims to do just that.

Too bad it doesn’t work. Now, I don’t mean that Recharger doesn’t whiten teeth enough. I mean that Recharger doesn’t whiten teeth even a tiny bit.

I swiped and swiped my finger over a test picture (my teeth, taken especially for this review), causing the toothbrush to brush up a storm. I “rinsed and recharged” again and again, each time a bright white burst appearing over my smile, but the only change I saw was an occasional white pixel in the middle of a tooth. Bummer.

Recharger also lets you add text bubbles and borders to your “whitened” images. The text feature isn’t user-friendly, and my text frames often would disappear. The app’s overall slow speed didn’t help matters, either.

Stick to the products you know best, Colgate-Palmolive—iPhone apps are not among them.

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Kathryn Swartz

Kathryn Swartz is a freelance writer/editor who doesn't know how people lived pre iPhone. She attended the Missouri School of Journalism.

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