Fine Sears 2Go shopping app gives retailer advantage over peers

Aug 31, 2009
Shopping

I’m not generally a Sears shopper, but the Sears 2Go app works so well for mobile shopping, it may get me into a Sears store more often. A key reason I like Sears 2Go: I can buy directly from this app and pick it up from a store that same day. Upon opening the app, […]

I’m not generally a Sears shopper, but the Sears 2Go app works so well for mobile shopping, it may get me into a Sears store more often. A key reason I like Sears 2Go: I can buy directly from this app and pick it up from a store that same day.

Upon opening the app, you input your zip code or use GPS to pinpoint your current location. That way, if I find something I want to buy, Sears 2Go will point me to the closest store where that item is in stock. You can also have items sent to your house.

The home tab offers local deals, suggestions and coupons from nearby stores. The Search tab lets you search for a specific product, while the Browse tab allows you to search more generically by choosing brand or category. 

Under Browse, you can also check on order status, check the balance of a gift card, browse weekly ads or find a phone number if you have specific questions or concerns. You can also ask questions via email.

I liked that I could check out products directly from the app instead of being redirected to a Web site via the Safari browser. I also liked that I could have an item shipped to me or I could choose to pick it up at a nearby store.

While I’m not a Sears shopper and the app isn’t splashy, I applaud Sears 2Go. Other major retailers (hello Target and Walmart) should follow the model, and perhaps improve upon what Sears has created.

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