Buzzd creates little buzz

The Buzzd app might still be getting its sea legs, but as of yet, it’s falling short on its intentions. The app is only offered in about 20 of the largest U.S. cities and users are to “buzz” up-to-the-minute info on where celebrities are hanging or just where the nightlife is in full swing.

Recently tested in Chicago and San Diego, Buzzd was not even humming. Instead of user-generated tips, I found outdated posts and marketing rhetoric abound.

If Buzzd suddenly gets a groundswell of participation, I can see the utility for those who want this kind of information. But I wonder two things: 1. How many times have you been at a great party and wanted to stop to type out a review on your phone? 2. If a party is exclusive (part of what makes it so great), who’s going to invite the masses?

Functionally, the app finds your location and gives you a list of restaurants and bars in your area. Tap on a spot, get a pic, a phone number and a quick review (provided by Citysearch). There are plenty of search engines that do the same. Only time will tell the Buzzd angle thrives or fizzles out.

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