AT&T CEO Stephenson: We were wrong about unlimited iPhone data

May 5, 2012
Tech

AT&T CEO Stephenson: We were wrong about unlimited iPhone data There are still at least a couple aspects of the AT&T iPhone deal sealed more than five years ago that tick off AT&T CEO Randall Stephenson. Specifically, Stephenson regrets how the enabled data hogs to feast on unlimited data for a fixed price, and letting […]

AT&T CEO Stephenson: We were wrong about unlimited iPhone data There are still at least a couple aspects of the AT&T iPhone deal sealed more than five years ago that tick off AT&T CEO Randall Stephenson.

Specifically, Stephenson regrets how the enabled data hogs to feast on unlimited data for a fixed price, and letting users tap into iMessage rather than AT&T’s texting services.

“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” said Stephenson, during an interview at the Milken Institute earlier this week. “And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital.”

Overall, Stephenson said he didn’t regret the iPhone deal and the possibility to “make history” with Steve Jobs.

“The answer to the question was, you’re investing in Steve Jobs. Let’s go after this thing. And we went after it, and the rest is history.”

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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