Aro Mobile aims to improve communications on Android phones

Oct 29, 2010
Finance

Apple (AAPL) co-founder Steve Jobs was bitching the other day about the chaos created by the Android platform, which is not cookie-cutter uniform and even has Adobe Flash available. Funny thing coming from Apple, which launched the Macintosh personal computer with a Super Bowl ad in 1984 in which a tank-topped heroine smashes a “Big […]

Apple (AAPL) co-founder Steve Jobs was bitching the other day about the chaos created by the Android platform, which is not cookie-cutter uniform and even has Adobe Flash available.

Funny thing coming from Apple, which launched the Macintosh personal computer with a Super Bowl ad in 1984 in which a tank-topped heroine smashes a “Big Brother” symbol of uniformity. You can view the ad at YouTube.

Zoom ahead 26 years and view a 46-minute video. This one is from Seattle-based Kiha Software, describing its new Aro Mobile software, which is designed to put order into your phone’s communications tools.

Aro became available this week for a limited beta on Android.

Kiha, which has been operating in stealth for three years and has received $20 million in backing from Microsoft (MSFT) co-founder Paul Allen, explains that Aro aims to improve users’ mobile lives by linking your e-mail, SMS, calendar, contacts and even your phone dialer.

Using artificial intelligence, Aro “clears away the clutter and focuses on what really matters. Aro understands your communications, your busy schedule and the people you work with and in your personal life.” Aro locates the misplaced email with meeting details, lists who should attend the meeting and finds the documents attendees need to receive.

Kiha CEO Jon Lazarus told the Bits blog in the New York Times: “We’re not trying to land airplanes or cure cancer. We’re just trying to make using your phone easier.”

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Robert Scoble, tech guru and blogger, said in Scobleizer: “Aro is the most innovative thing I’ve seen done for mobile phones lately, so I think it deserves a long look… It makes your phone much more productive than it would be otherwise, and that’s why I feel it’s so important.”

Kiha is hoping Aro ultimately be available on Apple’s iPhone.

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