Apple prepares new app tracking tool

Jun 9, 2012
Tech

Apple might be only weeks away from debuting a new app audience measurement tool for developers, according to the Wall Street Journal. The tool is designed to not only allow for more accurate reporting, but also protect the privacy of consumers relative to existing methods. Earlier this year, Apple said it would eventually do away […]

Apple might be only weeks away from debuting a new app audience measurement tool for developers, according to the Wall Street Journal.

The tool is designed to not only allow for more accurate reporting, but also protect the privacy of consumers relative to existing methods. Earlier this year, Apple said it would eventually do away with the process using Unique Device Indentifiers (UDIDs) to track this date. To date, Apple has not aggressively enforced this.

Developers could get a preview of how this all works as early as Monday, when Apple begins its annual Worldwide Developers Conference.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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