Apple to address iPhone 4 issues on Friday

Jul 15, 2010
Finance

Apple (AAPL) called a press conference for 10 a.m. PT on Friday to address the fallout stemming from the iPhone 4 and its antenna reception problems. The company did not reveal any more details about the press conference, which will take place at its Cupertino headquarters. Stay tuned to Appolicious for extensive coverage, insight, and […]

Apple (AAPL) called a press conference for 10 a.m. PT on Friday to address the fallout stemming from the iPhone 4 and its antenna reception problems.

The company did not reveal any more details about the press conference, which will take place at its Cupertino headquarters. Stay tuned to Appolicious for extensive coverage, insight, and reaction to what Apple has to say about a corporate controversy that will not go away.

Earlier this week, Consumer Reports magazine cited reception problems as the primary reason for why it could not recommend the iPhone 4. Speculation is heating up that Apple may decide or be forced to recall what the company hoped to be its signature device. Analyst Toni Sacconaghi at Bernstein Research estimates that an iPhone 4 recall could cost Apple as much as $1.5 billion.

It seems like yesterday that Apple’s biggest headache was a lost prototype of the iPhone 4. Backlash from the antenna problems and less than forthright ways the company have addressed them to date has contributed to a loss of billions of dollars in market cap valuation.

The world will now watch how Apple deals with this controversy head on. Stay tuned.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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