Apple now rejecting apps that access UDIDs

Mar 26, 2012
Tech

In another indication that Apple is taking privacy concerns – and government scrutiny – seriously, the company is beginning to reject apps that access UDIDs. While Apple first gave notice of its intention to developers more than six months ago, the company is acting more quickly than expected. Perhaps Apple is self-policing its practices before […]

In another indication that Apple is taking privacy concerns – and government scrutiny – seriously, the company is beginning to reject apps that access UDIDs.

While Apple first gave notice of its intention to developers more than six months ago, the company is acting more quickly than expected. Perhaps Apple is self-policing its practices before any external mandate or pressure. Regardless, developers are feeling the impact.

“Everyone’s scrambling to get something into place,” Victor Rubba, chief executive of Fluik, a Canadian developer that makes games like Office Jerk and Plumber Crack, told TechCrunch. “We’re trying to be proactive and we’ve already moved to an alternative scheme.” Rubba said he isn’t sending any updates until he sees how the situation shakes out in the next few days.

The developers most impacted will be ad networks, game networks, app testing systems like TestFlight, and analytics providers.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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