Apple doubles its pleasure with Verizon, AT&T phones

Jan 23, 2011
Finance

One is the loneliest number—especially since iPhone from Apple (AAPL) has been available on AT&T (T) since 2007. Meanwhile, iPhone  app fans pined for their favorite smartphone to appear on Verizon (VZ) Wireless, a more robust network. Their dream of busting the AT&T monopoly is finally coming true Feb. 10 as Verizon offers up its […]

One is the loneliest number—especially since iPhone from Apple (AAPL) has been available on AT&T (T) since 2007.

Meanwhile, iPhone  app fans pined for their favorite smartphone to appear on Verizon (VZ) Wireless, a more robust network.

Their dream of busting the AT&T monopoly is finally coming true Feb. 10 as Verizon offers up its own iPhone version.

Verizon last week touted the big day with images of ticking clocks counting down the new day, with the theme “It begins.”

Check it out:

Now Apple has stepped up with its own marketing muscle—to promote both the AT&T and Verizon iPhone 4 versions with Strauss’ Blue Danube waltz playing in the background.

MG Siegler TechCrunch said: “It’s a fairly standard iPhone ad with a hand holding up an iPhone 4 in front of a white background. Except in this commercial, there are two iPhone 4′s side-by-side. As Strauss’ Blue Danube Waltz plays, the dueling iPhones perform the same tasks in the same way — though there are differences in the pictures being looked at, and the websites being visited, etc. Then the focus shifts to one the devices to show off iPhone 4′s features. Then it’s back to the two phones, culminating in a side-by-side FaceTime conversation. The phones are then removed, revealing both AT&T and Verizon logos. Then the tagline is put up. Then the iPhone 4 logo.”

Check it out:

The tagline is “Two is better than one.”

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From Apple’s viewpoint, two is better than one. As Wrigley’s Doublemint gum said in ads featuring twins: “Double Your Pleasure, Double Your Fun.”

That’s the Apple viewpoint. It’s different for consumers. They’re not buying phones on both networks. They are focused on the number one: the best phone on the best network for the best price. At least, they finally have a choice.

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Howard Wolinsky

Howard Wolinsky is a Chicago freelance writer specializing in health and tech topics. He covered those beats for the Chicago Sun-Times.

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