Zinio Guest Post: Best Magazines for Mothers-To-Be

Apr 30, 2013
Tech
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Last week we put the digital spotlight on moms. This week we shine it on moms-to-be. The Zinio newsstand has hundreds of family oriented titles, and women’s magazines but for me its parenting calendar is the strongest. It ties together our international presence and show’s the pure discoverability of our content. So, if you’re a new mom, a mom-to-be or know one, check us out:

Natural Child World: This just might be the best magazine that you never heard of in any category. Natural Child World is an upscale, environmentally conscious and international magazine that blends parents with parenting. What I like about it is that it doesn’t set out “uber-parents” as the goal. It sets happy parents as the goal. And great design in the tablet format.

Kiwi Magazine: That’s kiwi as in a healthy fruit, not a New Zealander. Kiwi is bright, full of practical advice and features the latest in everyday green, natural and organic family living—helping parents raise their children the healthiest way possible.

Oh Baby!: This one is from New Zealand. It’s billed as “the world’s most stylish lifestyle and parenting magazine.” It has more “awww that’s cute” photos to clip and share than almost anything I’ve seen in digital publishing. Great lifestyle content for new moms.

Parenting School Years: Any mom knows that it’s a big deal when you put your child on a school bus, or even the first day of kindergarten. It’s a big deal for parents and a bigger deal for the child. Parenting School Years is a great content extension from Bonnier that explores the questions and unique challenges that moms face with their school-age children.

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Parenting Australia: The great thing about Zinio is that you get the real sense that we share issues and experiences all over the world. What I love about Practical Parenting is that it is what it says it is. It’s absolutely loaded with things you can do to face specific situations with newborns through preschoolers. It is the leading parenting magazine in Australia, but it speaks across the globe.

Canadian Family: A truly unique and tactical approach to parenting that speaks across borders. Canadian Family’s main section is “Family 411.” It covers what it calls “ages and stages,” and if you’re a parent or planning to be one you will find this to be invaluable. Instead of the general category of “parenting” you can go deeper into prenatal care, first year issues, the 1-2 year stage right on up to the 13-16 year stage. Great use of the digital platform.

Fit Pregnancy: This magazine is more than it says it is. Fit Pregnancy will give you workouts a mom-to-be can actually do without being superwoman. It also delivers the latest fashions for mom and baby, essentials for parenting and infant care, workouts that will get you back into shape after delivering and simple meal plans for staying healthy. Fit Pregnancy also has a lot of special issues that add value to the digital subscription.

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Jeanniey Mullen

Jeanniey Mullen is Global Growth Officer for Zinio, the world’s most popular digital newsstand and publishing media marketplace. Mullen is known for her entrepreneurial style and her ability to build, shape and grow brands into well known dominant and successful entities. An early player in the digital space, Mullen is renowned as a pioneer in email, digital marketing, digital publishing and brand building. Her knack at being first in new markets gives her an edge. Today, she brings this extensive experience to bear at Zinio, defining and implementing strategies to create explosive growth through strategic partnerships with publishers, technology companies, brands and consumers. These initiatives have commanded monumental growth in her five year tenure.

Jeanniey has authored and contributed to multiple books, blogs and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She currently sits on the International Executive Council of the Internet Marketing Association.

Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Women’s Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

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