The Darby app is the first stand-alone app of its kind to integrate an all-video content format with live chat capabilities for the 135 million strong – maker and DIY community. It was created by Darby Smart, a platform to share, find and shop creativity.
The Darby app features video content from leading voices in the creative community – including Pinterest, YouTube and Facebook Video influencers like Sarah Hearts, Ben Uyeda and The Sorry Girls, as well as digital media companies such as Refinery29 and PureWow. The Darby app has created a groundbreaking new take on the mobile video community and features entertaining and fun “how-to” videos on everything from cooking, beauty and gardening to crafting and home remodeling.
Darby’s combination of video and live chat brings another level of community to the mobile video space enabling users to now actively engage with each other while viewing content – most entertainment in the future will let viewers engage in real time. Video is critical to social media engagement today, especially within vertical communities. The Darby Smart app has built an intersection of the two and gives people a true mobile video community that connects and engages them in real time. When the creator of the Darby app previewed the app to influencers like Sarah Hearts, whose videos are seen by over six million views on Facebook, she was blown away by the possibilities to connect with her audience. Noted contributors featured on the app span several categories – cooking, beauty, gardening crafting and large home remodeling – and will continue to expand.