New Amazon Instant Video app not (yet) fully operational on Apple TV

Aug 1, 2012

While the new Amazon Instant Video app for the iPad will challenge incumbent video entertainment leaders including Netflix and Hulu Plus for mobile mindshare, the service does not yet work well on Apple TV via iTunes Mirroring.

For Amazon Prime customers or anybody interested in alternatives to their current providers, Amazon Instant Video is a good deal. The app streams Prime content and also makes it available for offline viewing. Like other services, it also includes a Season Pass and the ability to watch a program on one device, press pause, and continue viewing where you left off on another.

One missing variable for now – which was confirmed by 9to5 Mac – is that Apple TV owners interested in watching Amazon Prime on their larger screens via Apple TV and iTunes Mirroring are out of luck. In this instance, Amazon Instant Video only distributes audio. It is unclear if this is a technical bug or licensing restriction imposed by Apple. Apple TV has long showcased a pre-installed version of Netflix. Yesterday, we told you how Hulu Plus can now also be found on the Apple TV operating system.

Might Amazon Instant Video be next? Stay tuned.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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