Boxee, Apple announce plans to change the mobile video streaming landscape

Mar 28, 2011

It’s time to put down your remote, because in the ongoing fight between traditional television and video streamed via mobile devices, traditional media has been dealt a knockout blow. In an interview with Pocket-lint this week, Andrew Kippen, Vice President of Marketing for Boxee, discussed how a new Boxee iPad app will allow users to stream content from their tablets to any device running Boxee software.

Previously, the publication announced that streaming required a Boxee Box, but now it seems any PC or Mac running Boxee desktop software will be able to stream videos. The app is compatible with both new and old iPads.

Apple (AAPL) also revealed this week that it is considering expanding its AirPlay audio service to feature streaming video from an iPhone or iPad to television sets. Bloomberg noted that the company is seeking to expand beyond the limited success of Apple TV, and to have a greater presence in people’s living rooms via wider use of Apple’s services and devices.

These developments are just a few of the latest in a wave of apps and new technology that are changing where and how consumers view video. Netflix (NFLX) has, for some time, allowed users to stream TV episodes and movies on their iPads, but now it seems others are seeking to further bridge the gap between mobile devices and video content.

Startups such as Sunnyvale, Calif.-based Zediva are now crowding Netflix’s space with a new way to stream video online cheaply. Meanwhile, Twitter has jumped in the mobile device video streaming ring too with an updated iPad app that supports the camera on the iPad 2.

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Traditional video is certainly not down for the count. Few are ready to throw their TVs out the window just yet, but it seems only a little time on the clock remains before any video content a consumer desires is just a mobile app away.

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