App Industry Roundup: iPad sales dazzle abroad while Flash debate heats up in U.S.

May 28, 2010

As if there was any doubt, the iPad’s debut across the globe drew fans and media attention familiar to the U.S. Also in this App Industry Roundup, sales of Wired magazine’s new app may make media companies rethink their Flash stance.

If you’re familiar with Apple frenzy, then you’ve seen this picture before. Apple fans lined up (or queued, if you prefer) outside Apple retail outlets in London, Tokyo, Sydney and elsewhere worldwide as the iPad went on sale outside of the United States. In all, the iPad debuted in 9 countries on Friday.

Wired Magazine, which reformulated a version of Flash to work on the iPad after Jobs declared it won’t be appearing on his iThings, sold 24,000 copies of the app in its first 24 hours after being available. The app costs $4.99, the same price as Wired on the newsstand. For the app, that’s just shy of $120,000 in one-day sales. Not a bad day for Apple, Adobe or Wired. 

That sales figure is most likely related to curiosity more than anything else, but it clearly exceeded one estimate and I’m pretty sure other media companies noticed.

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Eric Benderoff

Eric Benderoff is the principal of, an editorial services firm, and a founding member of the Appolicious content strategy team. His personal technology column for the Chicago Tribune has appeared in newspapers and websites nationwide. He is a regular guest on Chicago's WGN Radio and is a frequent commentator about consumer technology on national TV news programs.

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